Trendjacking: How Brands Are Owning Viral Moments Naturally
Introduction Now trend jacking isn’t just an attention-getting marketing gimmick anymore — but a way for brands to make culture in real time. You’ve seen it in practice: a brand glomming onto a popular meme, riffing off a viral video, or ingeniously lassoing a cultural moment
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How Ad-Hijacking Hurts Your Brand (And What You Can Do About It)
Introduction You invest time, energy, and resources into paid campaigns in the hopes of expanding your brand and getting in front of your audience. But what if somebody else is quietly benefiting from that work without even knowing about it? This is where ad-hijacking comes in
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How Developers Use AI Tools for Coding to Build Smarter Websites.
Introduction AI tools for coding are changing the way developers work in 2025. It’s not like the developers are hand-authoring every line of code or spending hours trying to debug issues they shouldn’t have. What they are dealing with is not merely command-line programs, but intelligent
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Best Digital Marketing Tools to Grow Smarter in 2025
Introduction If you want to establish an online presence in 2025, the right digital marketing tools can make your journey easier. Whether you are doing a side hustle, working full-time for yourself or an actual business owner, tools can keep a lot of things running, and
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YouTube Algorithm Explained: What Actually Decides What You See
Introduction Do you ever get the feeling that YouTube always knows what to recommend? Whether it be the late-night cooking vlog, the deep dive on your favorite movie or the random cat stand-off video that served you just perfect, there’s something happening under the hood to
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Boost Your Social Media Success with the Right Marketing Agency
Introduction Stuck on what feels like a merry-go-round of social media growth? Lots of brands post regularly and keep up with the trends but are not finding meaningful engagement or sales. It’s not about effort, a lot of times it’s about strategy. This guide will delve
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How AI Is Transforming Digital Marketing in 2025
Introduction 2025 is an epic year for digital marketing – enabled by brilliant-brand-minds linking people to brands through smart technologies that learn, predict and evolve. It’s no longer cool and flashy to talk about artificial intelligence as a technology deployed on the side for super cool
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Instagram Reels SEO: How to Make Reels Discoverable
Introduction Instagram Reels are now an integral part of digital marketing campaigns. In the era of the short, addictive video snack, users are as focused as ever on discovery through short-form, easy apps with user-friendly interfaces. But fabulous content by itself is no guarantee of visibility.
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SEO In The Age Of AI: Is Google Still the Same Search Engine?
Introduction Search has entered a new era. And Google is no longer just mapping keywords to queries — it’s using AI to provide immediate, conversational responses. No longer do users need to orient themselves to ten blue links. And now, AI Overviews and direct answers frequently
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YouTube SEO 2025: A Real-World Guide to Ranking Your Videos
Introduction Despite competition from platforms such as TikTok, Instagram Reels and AI-created material taking over the internet, YouTube is a behemoth in both long-form and short-form content. It’s no longer just a video platform — it’s a global search engine on its own. If they’re trying
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