SMS message marketing has taken the business world by storm. A really powerful tool to reach target audience and boost sales, bulk SMS marketing in the form of promotional SMS and transactional SMS, is being highly used by both large and small businesses to drive their sales.

Understanding Bulk SMS Marketing : Transactional SMS and Promotional SMS India has the world’s fastest-growing smartphone market, making mobile advertising a smart way to promote products and services and share important business updates with customers. Among the various channels of mobile advertising, Bulk SMS marketing or instant message promoting is the fastest developing channel. Used to send instant messages in bulk, it can work wonders for driving sales leads, making new customers and maintaining healthy business relations with existing customers.

The bulk SMS marketing revolves around two types – Transactional SMS and Promotional SMS Promtional SMS, as clear from the name itself, are the messages sent with an objective to promote your product or service. These include sales and marketing messages that are usually not requested by the recipients. Promotional SMS can be sent from 9AM to 9PM and only to phone numbers that are not on the NDNC registry (DND numbers).
Transactional SMS are those messages that are sent to the customers to update them with information necessary for using your product or service. For instance, the messages sent by banks about current account balance or about the transactions done at the ATMs, merchant stores, etc. Transactional SMS are delivered to DND (Do Not Disturb) numbers as well.

How to Get Better Results From Promotional SMS and Transactional SMS Marketing Given that SMS marketing services and promotional SMS services are cost-effective and result-oriented, the bulk SMS services in India are on a rise. SMS marketing platform allows you to share intended information in a number of ways such as coupons, appointments, reminders, occasions, feedback, votes, challenges, etc. Bulk SMS marketing is quick (average response time for text messages is 90 seconds) and are a quantifiable marketing tool.

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